Analytics in todays world :- Ashutosh ke Gurumantra

                                                          Google Analytics

Analytics is something which is done to observe a trend or pattern by making evaluation of the past data I.e. available to us.With the increase demand and competition in today’s global world, analytics is becoming important day by day.Business are inclined to know the pattern and behaviour of business, consumers,market behaviour etc by analysing past data to predict future demand.

Analytics

Google analytics is a tool used by Google to analyse the performance of a website.In Google analytics basically a tracking code has been generated by websites which has to be pasted behind the head and above the body of a website code.The main function of analytics is find out the details information about the websites,how many users are visiting the websites,the duration of sessions or the time they are there on the landing pages.

Google Analytics

Active users duration time and the time of duration over which they are active on the websites are the 2 most important information that helps us to know about the performance of a websites.

Some of the key components of Google analytics are :-

        Average page loading time :-  It basically shows the average time required by the pages to load in the Google search engine.

       Average session time :- This shows what are the time for an avg users sessions in a particular websites pages.

        Tracking code :- This is a tracking code generated by google analytics for the tracking of a websites.It is used by Google to track a particular websites and get details of its users etc.